PAID MEDIA
CREATIVITY THAT PERFORMS.
OUR TRUSTED PARTNERS
MORE THAN JUST A CLICK, BUT A CONNECTION
For years, businesses have turned to paid media to reach their ideal customers and grow their brands. However, with so many available ad platforms, it can feel overwhelming to even know where to begin.
To achieve paid media success, you need a strategic approach that accounts for the nuances of each platform's unique audience and culture. We understand the importance of optimizing ad campaigns, effective targeting, and smart bidding strategies. But we don't stop there. We also deliver creativity that drives performance. By leveraging a perfect blend of targeting and creative messaging, we will help you cut through the noise and reach your audience wherever they are on their buying journey.
"Sunnyside Digital really separates itself from many cookie-cutter agencies that I have worked with. While many agencies merely provide low-grade SEO tactics, Sunnyside went above and beyond with more holistic guidance that spanned SEO, UX, and content strategy to improve the entire user journey."
Tim Spektor Director, SEO Insights & Strategy
Expedia Group
PAID MEDIA SOLUTIONS
We specialize in comprehensive and effective paid media solutions that will enable you to reach your target audience and achieve your objectives. Our data-driven approach to advertising can help your business drive measurable results for an exceptionally high return on investment (ROI).
PAID SEARCH ADVERTISING
Our PPC (pay-per-click) campaigns are strategically designed to increase your brand's visibility on search engines and drive well-qualified, targeted traffic to your website. Our team stays on top of industry trends and will continually optimize your campaigns to maximize ROI.
DISPLAY ADVERTISING
Our visually engaging ads are placed on relevant websites and social media platforms to reach your target audience and increase brand awareness. We will monitor ad performance and optimize your display advertisements for maximum effectiveness.
SOCIAL MEDIA ADVERTISING
Ready to tap into the awesome potential of social media advertising? We can help your business extend its reach across various social platforms, including Facebook, Twitter, and LinkedIn. To optimize your campaigns, we will produce compelling ad copy and curate high-quality images to target your ideal customers.
REMARKETING
Our retargeting campaigns follow users who have previously interacted with your website or brand, increasing the likelihood of converting them into customers. We develop targeted ad copy and visuals to draw those highly-qualified users back to your website for further consideration and conversion.
AMAZON ADVERTISING
We help retailers of consumer products create and manage campaigns on Amazon, increasing product visibility and sales on the largest e-commerce site on the web. Our team creates compelling ad copy, selects high-quality visuals, and targets your ideal audience to increase sales while managing your budget to improve cost efficiency over time.
MEASUREMENT & REPORTING
Our custom reports are based on your unique preferences but will typically include key metrics such as click-through rates, conversions, and return on investment (ROI). Our team delivers valuable insights that will help you monitor your investment while informing your future optimization strategies.
MAXIMIZE PERFORMANCE: SEO & PPC
Search engine dominance is possible when you combine your Paid Media and SEO strategies for greater collaboration and maximized efficiency. However, many companies continue to manage and prioritize their paid search programs as a separate channel from organic search. We believe that search engine clicks are not centered on a keyword or an advertisement but on a single opportunity to impact the purchase decision of a real human being.
Integrating paid and organic strategies to complement each other can help you reach, engage, and convert your target audience throughout all stages of the customer buying journey.
To learn more on how you can enhance your search marketing presence, here are 8 ways you can leverage paid insights to inform your organic strategy and vice versa. These include using ad copy testing to optimize your meta tags, running PPC landing page tests to enhance organic content, and leveraging organic user behavior to inform your paid retargeting strategy.
"I have had the pleasure of working with Hussein and the team at Sunnyside Digital for the last 5 years. During this time, he has consistently demonstrated his ability to create amazing SEO strategies that have resulted in unprecedented success for our clients. His attention to detail and expertise in the field has earned him the trust of our clients, leading to long-term relationships and sustained success. As a leader, Hussein has an infectious enthusiasm for the work he does, which translates into results. I have no doubt that Hussein will continue to deliver outstanding results for years to come."
Jess Holtzer, VP, Account Director
One Partners